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THE SOUND OF ARROWS
Their story began as most others do. They came from the same town, met through mutual friends, had similar interests and musical preferences, made a web-based Christmas calendar, dabbled with electro-pop. And so on, your usual fodder for biographies. But it was after trying to make a Christmas song by sampling a children’s choir from Youtube that their mutual musical project really started to evolve. This was at the end of 2006.
Due to the lack of a computer, and recording knowledge, it took several months to complete it. The final version missed its deadline, Christmas, by half a year. But the song suggested what they wanted to do musically together and marked the start of the Sound of Arrows.
After this they started playing around with a couple of samplers, a harp, some strings, technicolours and huge crescendos. Their initial intention was to record a song or two and then move on. But that changed once their first song “Narrow Escape” garnered some appreciation.
Though always fans of Labrador, it was a friend of theirs that steered them in the direction of the indie-label. They sent a demo and the rest is, as a popular term suggests, history.
The Sound of Arrows is a duo consisting of Stefan Storm and Oskar Gullstrand. Stefan Storm had earlier been making house music in Panache while the other half, Oskar Gullstrand, used to play in an orchestra but is now working as a graphic designer and an animator.
The members have both just passed 20 years old and are originally from a place called Gävle which by many is considered one of Sweden’s most boring towns. They’ve now moved to Stockholm and only go back to Gävle to meet family or record their songs in abandoned discotheques.
Their 9-track debut EP, “Danger!” was released in May 2008 and is an embrace of the timeless and the futuristic; a travel through a new world of sights and sounds in technicolour with remixes from Ice Cream Shout and Mr Pedro for example. They have also released singles “M.A.G.I.C!” in January 2009 and “Into The Clouds” in December 2009. The latter was chosen by Popjustice as “The single of the year” in 2009.
Their first full-length album is expected in the autumn of 2010.
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